Indian Political Dress To A New Level
Politicians in India are often mocked by media for their crumpled traditional cotton shirt-and-pyjama attire, which serves as an austerity badge in a nation where simple living is prized as a political credo. But fashion experts say Modi, 64, has taken Indian political dress to a new level with his fastidious style, favouring crisp, half-sleeved linen, khadi or silk kurtas, shirts and churidar pyjamas he pairs with tailored Nehru jackets.
The attire of Indian Prime Minister Narendra Modi appears to be the top fashion choice among children for this year’s Deepavali which will be celebrated on Wednesday.
Sri Kumaran’s Silk Store managing director N. Mohan said the ‘Modi’ attire, which comes with a jacket, kurta and tight pyjamas, was a big hit among Deepavali shoppers in Klang’s ‘Little India’ enclave.
“Dressing like Prime Minister Narendra Modi has become a trend this Deepavali season. Modi has set a new trend in dressing and many children consider it traditional and dignified attire.”
He said many parents were also encouraging their children to go for the ‘Modi’ attire and photographing children dressed up in that way was becoming a trend at his outlet.
Mohan, who has been in the textile business for 23 years, said the Modi dress, which is sold for children aged between one and 10, comes in various colours, including blue, green and mustard.
“The jacket worn by Modi is very much similar to the one worn by the first Indian prime minister, Jawaharlal Nehru, and this adds more ‘dignity’ to the suit,” he said.
Meanwhile, N.P. Raman, chairman of the Entrepreneurs Association of Little India, Klang, said two major Deepavali carnivals this year, at Bukit Jalil and the open car park of the Shah Alam stadium, had to a certain extent affected the brisk business enjoyed by traders in Klang’s Little India in this festive season.
Raman, who is managing director of Thangaram Jewellers at Jalan Tengku Kelana, said the shopping hotspot for many people residing in the Klang Valley was dull this year due to the two carnivals and also the rainy spells.
“But I still hope that many last-minute shoppers will come to Little India looking for discounted offers for clothes, shoes, accessories and cookies over the weekend,” he said.
A survey showed that many traders from India were selling clothes and merchandise at the Deepavali carnival at the Shah Alam stadium at lower prices compared to the textile shops in Little India.
Maheswary Ramasamy, secretary of the Malaysian Indian Textile and General Stores Association (Mita), urged the Klang Municipal Council to upgrade the basic amenities in Little India, including providing ample parking space for the convenience of shoppers.
Harekrisha Men’s Choice director Athvik Bathumalai said the suits is one of the best sellers in their store in Klang, Selangor. The store is the first of its kind in the country, selling only men’s fashion in Indian ethnic wear.
Over the years, Modi’s dress sense has evolved in keeping with the changing times. From Poly-Khadi, his wardrobe now includes kurtas in Khadi silk, Matka silk and linen. Modi’s favourite colours are white, off-white, light pink, saffron, pistachio and other earthy shades.