Moving Towards The Peak of Success
The Kuala Lumpur born Indian Malaysian singer Siddarthan Nagarajan, better known as Siddarth, has been singing since the age of 10. He first started off by singing Thevaram in temples where he won Kuala Lumpur State Champion at the age of 12. He begins to learn Indian classical music at the age of 14 and then after he has grown up to be a well trained singer. At the age of 20 his love of music has taken him through several genres in light music where he has been wowing audiences with his amazing vocals via several bands around Kuala Lumpur.
He first entered “Vanavil Padal Thiran Potti”, a singing competition produced by ASTRO Vanavil in year 2004. After a tough competition he became the top 3 finalist of the competition. No one could forget how he sang “Nee Enbathu Ethuvarai” song which has proved that his talent is noteworthy. His long wished music career begins then after. ASTRO gave me a platform to prove my talent, he said during a recent interview with iTImes.my. He also added that he was given enough opportunities in the early years of his career in various programs produced by ASTRO.
Siddarth, released his first solo in the year 2006. The song titles ‘Thaalaattu Paada’ composed by Composer Jay was an unprecedented global hit. That is when my name was spread around the world, especially in Singapore, Dubai and India. We even produced a music video for that song and it went viral too. Answering our question on whether music video is necessary for singles, he said a definite yes. It’s not a song from a movie where people connect the song and the lyrics. Music video is essential for the listeners to visualize the song. For a newcomer, it helps to highlight the artist, to create hype via Facebook and YouTube. You can have the best piece of song in the world, but what’s the point if you don’t promote it? How people would know if you don’t prove your existence, he said.
In year 2007, I worked on a song called ‘Ithayame” in a Christian Album named ‘Jeeva Samarpanam’. It was a pleasant surprise when I received an award in the same year from Malaysian Tamil Association for that particular song. Thevaram songs gave me life in music industry and Christian devotional song got me an award. That proved God has been always beside me, he said.
Siddarth’s musical journey moved a step higher with his friendship song ‘Uyirile Thozha’. The song composed by Composer Jay and was nominated for Raaga Radio Award. He then came up with a Chartbuster song, Theenda Theenda for Indian Superstar Album. His versatility, dynamics and expression was at peak in this song.
The song “Maana Mathure” from Indian Malaysian Movie ‘Anushthana” earned him Best Song in a Drama/Film Award AIM Award 2013. His latest song was also named ‘Ithayame’ from ‘Tun Sambanthan’, a historical movie directed by ST Bala.
Recently, Siddarth has started his own event management company and already successfully accomplished many big events. In near future, he intends to enhance the company to a One Stop Centre for corporate and private events.
Siddarth aims to establish a record label under his name and start up a production company to encourage younger generation to produce quality music which will lead our Indian Malaysian Music Industry to a great height. He also indicates that his first solo album might be out somewhere next year.
Many newcomers entering the industry without having basic music and vocal training, Siddarth said. They need to be exposed to many aspect of music. That will make them an outstanding singer. Many have an idea of getting instant fame by producing a single piece of song, but they forgot that it’s not helpful to sustain in this industry, he added. Lyrics, composition, vocal and sound engineering are the main 4 elements that needs to be focused in producing a quality song.
The Industry has grown so much and offering great opportunities for any newcomers. Apart from fame and satisfaction, they also need to commercialize their product. Those are the days where Malaysian entertainers take Music industry only as part-time. Now, there are plenty of ways to earn well. I welcome people with deep passion in music in Indian Malaysian Music Industry and set their direction correctly. I am ready to guide if anyone needs me, he concluded.