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Technology To Rethink Your Business

 

5  Simple Method

How are you using technology in your small business? Sure, you probably use a computer and a mobile phone, but are you truly harnessing the power of technology to help your business grow? Here are 10 ways technology can reenergize your business to help grow your customer base, improve productivity and increase efficiency.

Popular cloud storage services like Dropbox, Microsoft SkyDrive or Google Drive store your documents and data online (rather than on your computer’s hard drive), keeping information secure and letting you access files anywhere, from any computer. Use the cloud to create different folders for different projects or team members; collaborate with employees, contractors or partners; and share files or images that are too big to email.

According to Convince, and Convert, last year, 44 percent of email users made at least one purchase based on a promotional email. Once customers opt-in to receive your emails, send a monthly newsletter, alerts about sales or new products, or special offers. Email success is all about frequency and follow-up. Contact your local SBDC to get help setting up an email marketing account and determining the best way to reach out to your customer base.

Do you have a retail store? Expand your customer base by selling your products online, either through an eCommerce website of your own, or through larger online marketplaces such as the Amazon Marketplace, eBay or Etsy. Do you own a restaurant? Use an online service such as GrubHub, Seamless or iMenu360 that lets customers place orders online for pickup or delivery.

Save customers time and hassle by answering their most frequently asked questions on your business website and voicemail. This can include maps or directions to your business; hours of operation; information about shipping and returns; menu items and specials; or whatever customers ask you most.

For a smart alternative to time-consuming and costly business trips, use solutions like Skype, GoToMeeting or WebEx to hold voice conference calls or videoconferences with customers and clients.

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