Referral groups are designed specifically to generate new business for their members through a strong-contact networking process. The typical chapter consists of 20 to 30 business people or sales reps who meet once a week to pass referrals.
The only purpose of this group is to enable and encourage members to pass along referrals to other members. Think of referral groups as a mini sales force, with people scouring the community to pass on referrals to your business. That’s a pretty powerful marketing device!
You probably wonder why everyone isn’t a member of a referral group. The answer is what distinguishes referral groups from all others: only one representative of each kind of business is allowed to join a chapter, so there can be only one direct sales person, one contractor, one consultant, and so on.
Many young Indian businessmen fail because hoping to get instant result as 1 member in 1 classification. In order to get good referrals, you should create a trust and proof your credibility to the other members. You should be able to portray a very good image to the others. Always remember you should have a good track record.
Allowing only one membership per industry can be bad news for mortgage brokers and real estate agents, whose industry slots fill up the fastest. For everyone else, though, it shouldn’t be too hard to find an open group.
Lately, in our country, such groups has become very famous. The program conducts breakfast group, lunch group, hi-tea group and also dinner group. In order to be a member, you will need to pay RM 500 – RM 5000 as a fee. Before joining, make sure you ask yourself are you qualified and serious to commit. If not, then you will be wasting your money and wasting others people’s time.